10.5 Tools for Effortless Content Creation
Everyone knows that content is one of the most powerful marketing strategies today.
Sure, it might not be bringing many direct sales but it’s influence on brand’s authority is invaluable.
And there is hardly a company that wouldn’t engage in at least some form of content marketing. Articles, graphics, infographics, memes, cartoons, videos, tweets, Facebook posts and much more attract audience, build authority, confirm the brands expertise and sometimes also show a bit of its funnier, human side.
But here is the catch, creating content takes time and effort. It can cost money too when you need to outsource some aspects of it.
And it’s damn hard to do on your own.
I bet with such a high demand for content you sometimes look for ways to create it more effortlessly. A magic software that could at least take some of the burden of your shoulders.
Well, bad news, your content won’t create itself. There are however tools that indeed can make the process much easier.
Here are some of our favourites:
Feedly’s tagline “Read more, know more” accurately describes how the tool aids in the content creation process. As one of the most powerful RSS readers on the market, Feedly can help you to monitor your industry for news and ideas you could create content on.
I am sure it happened to you before. You browsed the internet on your phone while in a queue and suddenly came across a great resource or idea for content. But there was no way you could read it right there. You needed a way to save it for later.
This is what Pocket comes handy for.
Pocket is a service helping you to save and store articles, videos and many other web content types to consume later. It doesn’t do much else but as a resource for storing content ideas and other references, it is invaluable.
Buzzsumo is invaluable when you are brainstorming topics and ideas. But it doesn’t work like other content discovery tools on the market. Instead of just suggesting topics, Buzzsumo helps you to analyze the best performing content by topic or website. With it you can quickly find what topics engage your audience the most or, ones that work best for your competitors.
Coming up with content ideas is difficult. Presenting them however isn’t any simpler.
Storify is one app that can help overcome this problem. The tool allows you to collect media from all over the web and simply turn it all into a story. Need to gather tweets relating to a particular breaking news or present an archive of your Twitter chat? With Storify you will are able to bring them all together and present in a nice, flowing story.
Sometimes words are not enough. You need something to help you emphasise your points.
Awesome screenshot, a simple and lightweight browser plugin is a tool that could help. As the name suggests the tool allows to take a screenshot of your browser window or a section of it and enhance it with arrows, shapes and text to help you clearly communicate your message.
ThinkgLink is my latest discovery among content creation tools. And it rocks! This ingenious app allows to easily create interactive images for web by adding links to videos, text or images to it.
Rollover on the below image to see how I enhanced a photo of a surprise find in our local toy store.
You might not think of timelines as an engaging content source. But I bet you could come up with a number of different timelines that would interest your audience.
The development of your industry, patents, ideas or anything else might provide a great content for your audience. And for that, timelineJS is a perfect solution.
Creating timelines is as easy as populating a Google Spreadsheet with your data and importing it to the tool. Once done, you can publish your timeline to the web and embed it on your website.
Just check out this timeline presenting the history of user interfaces.
Memes have taken the world by storm. A grumpy cat, winner kid, Willy Wonka, annoyed Picard and many others have become heavily embedded in the mass culture.
Creating memes is as easy as typing your tag-lines on the image. And that’s what the memegenerator helps you with.
It’s a fact; your blog posts need images, visuals, buttons, calls to action and more. Your Facebook page needs a cover and I am sure you want to post occasional images there too.
Canva is an ideal tool to help out with creating all of those. It is one of the simplest to use graphic design tools, allowing to create everything from flyers, presentations, blog graphics to posters and anything in between.
Ernst Hemingway is known to have said “write drunk, edit sober”. Funnily enough, the app named after the famous writer aims to help with the latter.
Hemingwayapp helps you edit your writing by highlighting sentences that are too long, contain errors or are too complex. It will also highlight adverbs and passive voice. It will not offer many suggestions but that’s good. It will however highlight problematic areas in your copy, making the editing process less complex.
Although not a content creation tool, Buffer is an invaluable tool in content marketing. When it comes to amplifying your message on social media, nothing works better than Buffer. This simple tool not only allows you to schedule and publish messages to various social media sites but also analyze your audiences response to it.
Creative commons image by Dean Gugler / Flickr