10 Blue Links: April 15 2016

We’re starting something new today at SERPs.com. To go along with our new website, we want to start a new weekly blog series of interesting things we’ve found around the web during the week.

While most will be SEO and web-marketing related, we also might branch into business and technology news that we found interesting.

Let us know what you think in the comments and let us know anything you’ve read recently that you think we missed.

 

Google Local Pack Gets Search Filters For Map Results

Search Engine Roundtable – April 15, 2016

Mobile users saw new filter options show up in the 3-pack results this week. Right now it only looks like these features are active on searches for bars and restaurants.


Google Testing Green Ad Tag to 5% of Global Traffic

The SEM Post – April 15, 2016

Google is testing their “Ad” tag in green to 5% of global searches according to the official Adwords Twitter account in Germany.


Beginners Guide to Traffic Drop Analysis

Distilled – April 14, 2016

A thorough introduction to analyzing and identifying the causes of large traffic fluctuations.


Great Content ≠ Long-Form Content

Moz – April 12th, 2016

The title pretty much says it all – good content isn’t necessarily long-form and long-form isn’t always good content.


Scanners Vs. Readers: How To Create Web Content That Engages Both Reader Styles

Crazy Egg – April 14th, 2016

We know most people skim website copy – but is assuming visitors have a short attention span a self-fulfilling prophesy. Can we make content that is both easy to skim, but engaging for in-depth readers?


Google’s manual action penalty this weekend was over free product reviews

Search Engine Land – April 12th, 2016

Moral of the story: if Google tells you to nofollow links to products that have been given for free – nofollow those links!


The week when digital marketing entered the bots era

Marketing Land – April 14th, 2016

Facebook launched their Messenger platform and bot ecosystem, kicking off a ton of excitement and speculation on how bots will influence companies relationships with their customers.


Passive Event Listeners

Github – EventListenerOptions Polyfill

Thanks to Mike King / iPullRank for spotting this one. (Video included to demonstrate the difference.)

 


GoodEmailCopy.com

Website/App

This microsite collects examples of great email copy from awesome companies and puts them in a easily searchable format.


Using Content Marketing For Links? You Might Be Doing it Wrong

Built Visible – April 13th, 2016

Don’t build content for links – build it to achieve your business KPIs.