10 Blue Links: April 22, 2016

Google: The Next Penguin Update May Be The Last
Search Engine Roundtable – April 22nd, 2016

Penguin 4.0 might be the last…


A Simple Framework for Landing Page Information Hierarchy
Unbounce Blog – April 22nd, 2016

How to build effective landing pages by focusing on the underlying information heirarchy.


The web is Doom
mobiForge – April 19, 2016

The web has an obesity crisis – pages just keep getting bigger and bigger. Now the average web page has grown to the size of the classic computer game Doom.


Curing Our Slack Addiction
Agilebits – April 19, 2016

We love Slack here at SERPs, but this is a useful cautionary tale about Slack’s potential downsides.


Bootstrap 4 Interactive Cheatsheet

Bootstrap version 4 is still in the works, but this helpful interactive cheatsheet will let you explore the different elements with a code snippet and preview.


Wikipedia Tools for Google Spreadsheets

Written by a Google Employee in Germany, this awesome Google Sheets + Apps Script tool lets you pull data from the Wikipedia API. Explore categories, how different articles are linked together (inbound, outbound and mutual links), synonyms and translations and structured data facts. Also checkout the example sheet, or the Github repo.


Helping Webmasters Re-Secure Their Sites
Google Research Blog – April 18, 2016

Many website owners don’t know when their site is compromised, let alone what to do about it when it happens. Google is teaming up with UC Berkley to find the best ways to help webmasters recover from a hacking incident with as little stress as possible.


Why text structure is important for SEO
Yoast Blog – April 19th, 2016

Google knows users scan web pages – at there’s evidence to suggest it’s a ranking signal. How to improve the structure of your text content to improve “scannability” for both users and Google.


How to Create Detailed Client Proposals That Win Business (In Half the Time)
SEMRush Blog – April 21st, 2016

Writing proposals takes a lot of work. Make a bigger impact with less time by focusing on demonstrating how you understand the prospects company, industry and goals.


Google Analytics’ new User Explorer report shows individual, anonymized website interactions
Marketing Land – April 13th, 2016

We’re really excited about this one – Google Analytics has historically focused on tracking data down to the individual user… until now. GA is now rolling out out a user-level report letting you track all of a single users interactions with your site. See if you have it under the “Audience” tab.