10 Blue Links – April 29, 2016

The 9 Most Common Local SEO Myths, Dispelled
Moz – April 19th, 2016

Don’t believe everything you hear about Local SEO. This post sets the record straight on how your business should be listed with Google, and what actually affects your rankings.

It’s All A/Bout Testing: The Netflix Experimentation Platform
Netflix Tech Blog – Friday, April 29, 2016

Netflix explains how and why they rely so heavily on A/B testing for product innovation and design.

Measuring Content: You’re Doing it Wrong
Moz – April 27th, 2016

There are more important performance metrics than traffic…

3 Ways to Hustle Without Killing Yourself (And Your Family)
Calvin Koepke – April 27th, 2016

Advice on how to hustle smarter, not harder.

The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding
Moz – April 28th, 2016

“What you don’t know will hurt you. And your clients.”

Google Analytics Shortcuts and Tips to Save Time
Luna Metrics – April 27th, 2016

Keyboard shortcuts, segments, regular expressions, and other ways to maximize your GA efficiency.

World Bank’s new Open Data site
World Bank

This new site is still in beta, but it gives you access to a massive amount of World Bank data – very useful for creating your own content and mashups.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
Hubspot – April 28th, 2016

Find out what actually makes your customers feel appreciated. It may be as simple as a “thank you”!

10 Must-Know Facebook Ads Tips & Features
Kiss Metrics

Facebook made up an estimated 65.5% of all social ad spend last year. Make sure you’re getting the most out of your budget in this popular channel.

Google Filed Patent For Injecting A Device Directly Into Your Eyeball To Improve Vision
Forbes – April 28th, 2016

Nothing to do with SEO – we just though it was cool (and a little creepy)!

Happy Friday, everyone!