10 Blue Links – July 1, 2016


Data Suggests a Google Algorithm Update Occurred in June 2016
Search Engine Journal – June 26th, 2016

“…there’s reason to believe what we’re seeing is another Panda update. At the very least, it’s likely one of Google’s “quality updates.”

How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About – Whiteboard Friday
Moz Blog – July 1st, 2016

In this week’s Whiteboard Friday, Rand offers some great advice on how to effectively communicate the value of SEO to non-SEO stakeholders – a challenge most of us are very familiar with.

How E-Commerce SEO Matters in Strategic Redesign of Web Shops
Search Engine Land – June 30th, 2016

All too often, SEOs get left out of the loop in this process. Don’t wait until it’s too late to get involved, retroactive fixes are rarely easy.

Machine Learning for Large-Scale SEM Accounts
Search Engine Land – July 1st, 2016

How large-scale PPC efforts (e.g. finding new keywords) could be made more efficient through predictive models and algorithms.

10 Illustrations of How Fresh Content May Influence Google Rankings
Moz Blog – June 28th, 2016

“Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.”

How Do People View Search Engine Results Pages?
Search Engine Watch – July 1st, 2016

Search Engine Watch summarizes an interesting study by ConversionXL which found that the F-pattern may be a thing of the past.

Ask the SEOs at SMX Advanced
Search Engine Land – June 28th, 2016

We were proud to debut our new DataLab product in a short presentation just before this great session!

Google Researchers Teach AIs to See the important parts of images – and tell you about them
TechCrunch – June 28th, 2016

“They’ve taught computer vision systems to detect the most important person in a scene, pick out and track individual body parts and describe what they see in language that leaves nothing to the imagination.”

Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO
Moz Blog – June 26th, 2016

Ideas and discussion of the strategic reasons for recent link penalties, and what these could mean for the industry.

17 Inspirational Examples of Data Visualization
ClickZ – June 27th, 2016

It’s Friday! Need to unwind? Just stare at beautiful data visualizations for a bit…

Have a safe and happy Fourth!!