10 Blue Links – June 10, 2016


Artificial Intelligence is Changing SEO Faster Than You Think
TechCrunch – June 4th, 2016

How to evolve your SEO strategy to keep up with advances in search algorithm intelligence.

How to Prepare for AdWords’ Expanded Text Ads and Device-Based Bidding
Search Engine Land – June 10th, 2016

“…Some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.”

Google Testing Filter Buttons for Shopping Ads: Filter by Local Availability, Top Rated and More
Search Engine Land – June 9th, 2016

“Merkle RKG spotted the test, saying the filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query.”

Hillary Clinton’s Search Results Manipulated by SourceFed, Not Google
Medium – June 10th, 2016

Tinfoil hats off to Rhea Drysdale, who debunks the conspiracy theory that Google is giving Clinton special treatment.

What to Do When the Wrong Page Ranks for Your Keyword(s) – Whiteboard Friday
Moz Blog – June 10th, 2016

In today’s Whiteboard Friday, Rand offers some advice on dealing with this common problem that frustrates both SEOs and searchers alike.

Seasonal Pages and SEO: Who’s Ready for Euro 2016?
Search Engine Watch – June 9th, 2016

“It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.”

Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements
Moz Blog – June 4th, 2016

This final post of a three-part series covers accessibility and SEO overlaps when coding for media elements.

Infographic: The Ultimate Guide to SEO-Friendly URLs
Search Engine Land – June 10th, 2016

Another solid breakdown that may not be news to you, but could definitely be a helpful tool for educating co-workers, clients, and stakeholders.

How 16 Companies are Dominating the World’s Google Search Results
ViperChill.com – June 6th, 2016

An interesting look at big brands and their impact on search results.

Do Website Engagement Rates Impact Organic Rankings?
Moz Blog – June 9th, 2016

“Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that’s even part of Google’s core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve.”

Have a great weekend, folks!