10 Blue Links – June 17, 2016


Google Search Analytics Adds Compare Options Across Queries, Pages, Countries, Devices & Search Types
Search Engine Roundtable – June 17th, 2016

More new features for Search Analytics!

Common Misconceptions When Measuring SEO Content Performance
Search Engine Land – June 15th, 2016

“As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.”

7 E-commerce SEO Trends We’re Seeing in 2016
Search Engine Land – June 14th, 2016

How to stay competitive as the technology and tactics that support and promote E-commerce business continue to evolve.

The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool
Quick Sprout Blog – June 15th, 2016

A great guide to getting the most out of this very valuable tool.

Google Says Keywords in the TLD Part of Your Url Are Ignored for Ranking Purposes
Search Engine Land – June 15th, 2016

“After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names.”

The Microsoft-Linkedin Deal: What It Means for Advertisers
Marketing Land – June 13th, 2016

“The acquisition positions Microsoft as the leader in data on the professional world — both at the organizational and individual levels — and potentially offers advertisers: 1. More refined targeting, particularly for B2B advertisers; 2. More reach with the addition of the LinkedIn universe of 433 million users; and 3. More commercial opportunities via Cortana, Microsoft’s digital assistant, as it is positioned as “the professional’s” digital assistant.”

Brief Change Suggests Local SEO Ranking Factors Are Different for Branded Queries
Search Engine Land – June 16, 2016

Observations on the differences between branded and non-branded local packs, and how the weighting of ranking factors may vary between them.

Why Technical SEO Is so Much More Than Just ‘Make-Up’
Search Engine Watch – June 16th, 2016

A recent guest post reducing technical SEO to “make-up” understandably ruffled some feathers. Here’s a good rebuttal from Search Engine Watch.

The Importance of Micro-Moments: the Mobile Customer Journey
Search Engine Land – June 14th, 2016

“The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro-moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.”

Google: Rewriting Product Descriptions Won’t Help You Win
Search Engine Roundtable – June 17th, 2016

In true Google form, they suggest businesses “…should think more about how can they be way better than their competitors, not how they can rewrite product descriptions.” If only it were always that simple.

Happy almost Summer!!