10 Blue Links – June 2, 2016


Google Says Page Speed Ranking Factor to Use Mobile Page Speed for Mobile Sites in Upcoming Months
Search Engine Land – June 1st, 2016

“Gary Illyes from Google said at the Search Marketing Summit today in Sydney that Google will be updating the page speed ranking factor to specifically look at the page speed of your mobile pages when it comes to the mobile-friendly algorithm.”

Google’s New Simple Tool For Mobile Friendliness & Page Speed
Search Engine Roundtable – June 3rd, 2016

In case that last article had you worried, here’s something to help!

10 Things You Need to Know About the New Google Maps Local Search Ads
WordStream Blog – June 1st, 2016

WordSteam answers 10 great questions about the new Google Maps local search ads, covering the changes being made, cost to advertisers, local inventory, and more.

Title Tag Length Guidelines: 2016 Edition
Moz Blog – May 31st, 2016

If only it were as easy as counting characters. Dr. Pete discusses the effects of character width, word-breaks, brand appendages, and the overall complexity of title tag length.

Does Google Look at Anchor Text in Internal Links?
Search Engine Watch – May 31st, 2016

Some interesting observations of anchor text in internal links, and their potential benefits.

25+ Years of SEO: A Timeline of Search Engine Optimization [Infographic]
Business 2 Community – May 31st, 2016

A fun infographic that covers the history of SEO. A lot of this is likely old news to you, but it could be a good way of providing some context to clients, coworkers, and other stakeholders who otherwise may not have a strong understanding of the industry and the work you do.

How to Build Trust Online: 7 Ways to Build a Trustworthy Website
HubSpot Blog – June 3rd, 2016

“When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.”

4 Effective Ways to Build Backlinks for a Brand New Site
QuickSprout Blog – June 3rd, 2016

Great article for agencies and dev shops out there who are launching a lot of new sites and often having to build traffic from the ground up.

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates
Moz Blog – May 31st, 2016

“Copywriting and conversion rate are inherently related. Good web copy is closely correlated with good conversion rates. Using power words, appropriate formatting, and persona-targeted copywriting can help you drastically improve the copy of your e-commerce website and, by proxy, its conversion rates.”

Why Beyoncé is the Queen of SEO
Seer Blog – June 1st, 2016

Kudos to Bey’s marketing team, this is impressive work. Or maybe she’s just using her “Illuminati status” to call in some favors with Google.

Are We Making SEO Too Complicated?
Search Engine Land – June 3rd, 2016

With all the awesome tools and data available for SEO now, analysis paralysis is all too easy of a trap to fall into. This post offers some advice on how to get the most our of your tools without sacrificing efficiency.

7 Tech Predictions That Totally Missed the Mark
HubSpot Blog – June 3rd, 2016

The SEO world is full of predictions and hypotheses. The constant evolution of search engine algorithms keeps us on our toes, and always trying to guess what’s coming next. Sometimes we’re right, a lot of times we’re wrong, but at least we’re in good company in the latter.

A prediction that’s sure to hold true – we’ll be back next week with another wrap-up!