10 Blue Links – June 24, 2016


Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags
Moz Blog – June 19th, 2016

Kicking off the list this week with a technical Moz Blog post from our Marketing Director, Chris!

Google Uses Rankbrain for Every Search, Impacts Rankings of “Lots” of Them
Search Engine Land – June 23rd, 2016

“Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time.”

Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Moz Blog – June 23rd, 2016

Great article from the Moz Blog on finding long-tail keywords to target.

The Voice Search Explosion and How It Will Change Local Search
Search Engine Land – June 20th, 2016

“Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.”

Google Search Console To Give More Historical Data
SEO Roundtable – June 24th, 2016

Reported at SMX: Google is working towards more historical Search Console data for users.

Google’s Local 3-Pack Now Includes Paid Listings
Search Engine Journal – June 23rd, 2016

New change means that businesses can now buy their way into a 3-pack spot.

Big Changes to Device Bidding in Adwords: What Could They Mean for Your Accounts?
Search Engine Land – June 21st, 2016

“Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.”

How Does Google’s Local Search Algorithm Work?
Local SEO Guide – June 24th, 2016

Report from Local SEO Guide that looked at over 100 factors for 30,000 businesses to study local ranking signals.

How to Optimise Your M-Commerce Site for Search
Search Engine Watch – June 23rd, 2016

Tips on how to make sure your online store is optimized for the ever-growing number of mobile shoppers.

No, SEO Isn’t “Search Engine Manipulation” That Google Will Ban You For
Search Engine Land – June 22nd, 2016

Good explanation of the case between Google and e-ventures Worldwide, and the potential impact (or lack thereof) on SEO.

Happy Friday!