10 Blue Links – May 13th, 2016


Building a Better Scroll Depth Tracking Plugin for Google Analytics
SERPs.com’s blog! – May 10th, 2016

That’s right, folks, we’re throwing modesty out the window and putting one of our own posts at the top of the list this week – because Chris’s improved scroll depth tracking plugin really is that cool. πŸ™‚

The True Value of Technical SEOs
Search Engine Land – May 12th, 2016

“While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.”

New Title & Description Lengths for Google SEO in Search Results
The SEM Post – May 12th, 2016

Google has increased the width of search results from 500px to 600px – enough space for about 10-15 more characters in title tags, and 16-20 more characters per line in descriptions. Meaning you finally have room for all those extra exclamation points, or maybe even a couple of these guys: <(^_^<) <(^_^)> (>^_^)>

Google Strengthens Its Mobile-Friendly Ranking Signal as of Today
Search Engine Journal – May 12th, 2016

Google announces ranking signal has been strengthened – no additional requirements for sites that are already mobile-friendly, but sites that aren’t yet will have an even tougher time showing up in search results.

A Step-By-Step Guide to SEO for E-Commerce Websites
Search Engine Journal – May 10th, 2016

In this guide, Search Engine Journal offers a ton of great keyword research, site architecture, technical SEO, and on-site SEO tactics for optimizing E-commerce websites.

Deeper Integration of Search Console in Google Analytics
Google Analytics Blog – May 12th, 2016

Google Analytics will begin this month adding Search Console data into GA reports – displaying metrics side-by-side. And all the SEOs rejoiced.

Google Search Analytics Report Update: Now Includes Knowledge Panel, Rich Snippets & Local
Search Engine Roundtable – May 10th, 2016

“Search Analytics report now includes Knowledge Panel, in various Rich Snippets, and in the local results in Search as impressions when a URL shows up in those places.”

Google Widely Testing the Title Links in Black, Instead of the Traditional Blue Hyperlink Color
Search Engine Land – May 9th, 2016

“Google testing going from blue hyperlinks to black hyperlinks, and searchers don’t seem to be happy with the change.”   At least they didn’t change them to whatever color this is: , or who knows how many empty threats of backlash they could be dealing with.

​The SEO industry is worth $65 billion; will it ever stop growing?
Search Engine Land – May 9th, 2016

“SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.”

How We Fought Webspam in 2015
Google Webmaster Central Blog – May 2th, 2016

Okay, admittedly, this was from last week, but we just found it and thought it was pretty interesting! This post gives a brief overview of the webspam insights and trends (like increased site hacking and poor quality content) identified by the Google team in 2015, and what the team is doing to protect against them going forward.

How Nordstrom bested Zappos on Google US
SISTRIX – May 7th, 2016

A great article for large e-commerce businesses – this case study demonstrates how onpage issues and user behavior can effect search visibility.

Welp, that’s it for this week – SERPs OUT.