10 Blue Links – May 20th, 2016

 
 

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?
Moz Blog – May 16th, 2016

A survey of SEOs managing big sites at big companies that examines just how difficult it is to get technical changes implemented, and how this affects their performance.


Introducing Rich Cards
Google Webmaster Central Blog – May 17th, 2016

Google announces new way for site owners to stand out in mobile search results using schema.org structured markup.


5 Ways to Maintain Your SEO Ranking
Search Engine Land – May 18th, 2016

The work doesn’t stop once you reach #1. Daniel Faggella explains how fresh content, site speed, links, and social media can help you defend your top spot.


Recovering Your Organic Search Traffic from a Web Migration Gone Wrong
Moz Blog – May 17th, 2016

Sh*t happens. We’ve all seen it. Aleyda Solis discusses how to keep calm and optimize on after a migration disaster.


4 Attention-Grabbing Examples of User-Generated Content in E-commerce
HubSpot – May 17th, 2016

“User-generated content grabs shoppers’ attention, engages existing customers and increases sales.” Hubspot explains four of the most effective ways to make use of user-generated content on your e-commerce site.


Google Launches AMP Filter in Search Console
Search Engine Journal – May 18th, 2016

Google rolls out Search Appearance in Search Console – a new feature that lets you see how your AMP pages are performing in search. With Search Appearance you can filter for AMP results, compare AMP metrics to other results links, and track AMP page visibility over time.


102 Most Used Chrome Extensions for Digital Marketers
cognitiveSEO Blog – May 18th, 2016

More extensions than dalmatians! Great list of Chrome extensions that could make your job a little easier.


How One Small Word Makes a Huge Difference on Google SERPs
Search Engine Watch – May 17th, 2016

“The focus will be how the search results page changes with just one additional change to the search query and what the implications of that word mean.” (In this study, the word “best”.)


Google Bringing Featured Snippets & Rich Results Filters to Search Analytics Report
Search Engine Land – May 20th, 2016

Even more new features! “Google’s Richard Gingras had a slide in his I/O presentation yesterday that revealed Google has filters for featured snippets and rich results in the Google Search Console’s Search Analytics report.”


Google: There Is No Way to Redirect a Penalized Site Safely
Search Engine Roundtable – May 20th, 2016

“In a webmaster hangout on Google+ this morning, Google’s John Mueller basically said there is no good way to redirect a web site that has a penalty to a new web site without a penalty and not risk the new web site being penalized.”


10 Nerd-Gasmic Life Hacks
Entrepreneur – May 20th, 2016

Because, really, who doesn’t love a good life hack.


Happy reading, folks!