10 Blue Links – May 6, 2016

5 Reasons to Keep Doing Mobile SEO Even Though Ads are Everywhere
Marketing Land – May 5th, 2016

Just because ads are claiming more and more SERP real estate doesn’t mean they’re the best source of traffic. Marketing Land explains why you shouldn’t give up on organic mobile traffic.

Capturing Micro-Moments and Answer Boxes for Content Success
Econsultancy – Thursday, May 4, 2016

Understanding “Micro-Moments” (micro-segments of customer journey) to drive long tail traffic and capture additional SERP space in the Google Answer Box.

May 2016 Google Webmaster Report
Search Engine Roundtable – May 5th, 2016

Penalties, Penguin, PageRank, and more in this wrap-up.

Hacking Your Way to 5x Higher Organic Click-Through Rates (and Better Conversion Rates & Rankings, too)
Moz – May 3rd, 2016

Larry Kim of WordStream explains why and how everyone should be optimizing for CTR.

Better insight into your customer interactions with Google Analytics
Google Analytics Blog – May 5th, 2016

Google announces User Explorer, a new feature of GA that allows you to analyze the actions an anonymous individual has taken on your site or app. Great insights for studying and improving user experience.

Whiteboard Friday: A Step-by-Step Process for Discovering and Prioritizing the Best Keywords
Moz – May 6th, 2016

In this Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns.

How to Run a World Class SEO Agency
SEMrush – May 5th, 2016

SEMrush discusses how to effectively run a successful large SEO agency, with guest David Jenyns @davidjenyns, founder of Melbourne SEO Services, Melbourne Video Production and systemHUB.

Changing Domain Names in 2016: 10 Easily Overlooked Steps That Can Save SEO
Search Engine Land – May 5th, 2016

Most webmasters know that you need to redirect the old domain to the new (mapping URL to URL), but there are a number of additional and important steps that often get missed along the way.

7 Google Analytics Features You Didn’t Know Existed
SEMrush Blog – May 6th, 2016

How to create your own metrics, customize standard reports, and more!

5 Ways SEO and PR Should Be Working Together
Search Engine Land – May 6th, 2016

While it may feel like an uphill battle trying to integrate SEO into other teams’ workflows, it typically pays off!

Have a super weekend, everyone!