Ratings Snippet Update Slices Stars For Yelp, Facebook. IMDB, Amazon Survive.

Many top websites began losing ratings snippets in Google starting Feb 17th according to our Open SERPs Project dataset that analyzes 100K commercial keywords daily:

snippetloss-1024x360

 

The biggest losers in terms of sheer numbers were Yelp (-74%), Facebook (-89%), TripAdvisor (-84%), Edmunds & KBB. Even Apple didn’t survive the purge, with it’s ratings snippets down 96%. So far IMDB, Amazon, Indeed.com, Car&Driver, Walmart & FoodNetwork have kept their ratings stars. We will see if that holds, or if the cuts will continue.

Here’s an example of a ratings snippet Yelp still has:

https://www.google.com/search?q=virginia+baptist+hospital

 

Here’s the data for a number of top domains:

Ratings Snippet Loss 2/15 vs 2/21

 

snippetsdomaindateloss
107abc.go.com2/15/16-100.00%
11allrecipes.com2/15/16-100.00%
11006play.google.com2/15/16
10349play.google.com2/21/16-5.97%
7993www.amazon.com2/15/16
7973www.amazon.com2/21/16-0.25%
77www.apple.com2/15/16
3www.apple.com2/21/16-96.10%
118www.att.com2/15/16
128www.att.com2/21/168.47%
24www.avvo.com2/15/16
26www.avvo.com2/21/168.33%
6www.bankrate.com2/15/16
7www.bankrate.com2/21/1616.67%
2www.bestbuy.com2/15/16
1www.bestbuy.com2/21/16-50.00%
205www.bodybuilding.com2/15/16
1www.bodybuilding.com2/21/16-99.51%
917www.caranddriver.com2/15/16
944www.caranddriver.com2/21/162.94%
245www.cargurus.com2/15/16
250www.cargurus.com2/21/162.04%
54www.drugs.com2/15/16
1155www.edmunds.com2/15/16
149www.edmunds.com2/21/16-87.10%
2www.esurance.com2/15/16
2www.esurance.com2/21/160.00%
16664www.facebook.com2/15/16
1808www.facebook.com2/21/16-89.15%
1169www.foodnetwork.com2/15/16
1138www.foodnetwork.com2/21/16-2.65%
3www.google.com2/15/16
3www.google.com2/21/160.00%
1167www.groupon.com2/15/16
324www.groupon.com2/21/16-72.24%
627www.homedepot.com2/15/16
23www.homedepot.com2/21/16-96.33%
313www.hotels.com2/15/16-100.00%
7682www.imdb.com2/15/16
7466www.imdb.com2/21/16-2.81%
1558www.indeed.com2/15/16
1548www.indeed.com2/21/16-0.64%
1027www.kbb.com2/15/16
1www.kbb.com2/21/16-99.90%
21www.microsoft.com2/15/16
14www.microsoft.com2/21/16-33.33%
107www.nerdwallet.com2/15/16
109www.nerdwallet.com2/21/161.87%
125www.overstock.com2/15/16
13www.overstock.com2/21/16-89.60%
931www.pcmag.com2/15/16
953www.pcmag.com2/21/162.36%
17www.samsung.com2/15/16
16www.samsung.com2/21/16-5.88%
4776www.tripadvisor.com2/15/16
726www.tripadvisor.com2/21/16-84.80%
2081www.walmart.com2/15/16
1997www.walmart.com2/21/16-4.04%
60www.wayfair.com2/15/16
6www.wayfair.com2/21/16-90.00%
19830www.yelp.com2/15/16
5101www.yelp.com2/21/16-74.28%
16www.youtube.com2/15/16
25www.youtube.com2/21/1656.25%