An Easy Guide to WordPress SEO

This is a guest post by John Rampton. John is the founder of and

What does WordPress SEO mean?  I have been working doing PPC and SEO for the past couple years.  I get asked questions daily concerning SEO.  Beginners to the online world get confused about good SEO.  Just writing quality articles and sharing them on social media to drive traffic can’t enable a site to rank well in Google. The quality of the article attracts only readers and subscribers through social media promotion. But, without receiving search traffic a site really won’t go anywhere. I’ve put together a Beginners Guide to WordPress SEO to help the newbie bloggers and website owners.

 WordPress SEO Beginners Guide:

This guide will help you to scale basic SEO for your site.  The main aim of the SEO is to rank your website well in Google and to drive organic traffic to a site. To accomplish good SEO, you must consider a number of things about your site. Check out the list below to make sure your site ranks well in the SERPs:

1.  Choosing the right keyword with Google keyword tool will help you to attract the right customers.  This isn’t only for PPC people but for SEOs as well.

2.  Keyword placement is important to make SEO more appropriate for your website.

3.  Build quality back links to your site.  Do you know what quality is?  Quality is the key here.  You need good links from reputable sites.  If you don’t’ have links from reputable sites there is no need to get links at all.  Focus on quality rather then quantity.

4.  Make sure all articles are relevant and on topic to what you’re trying to rank for with your WordPress site.

5. Add Alt tag to every image you attach to an article. And don’t forget to add targeted keyword in the Alt tag if possible, but don’t go overboard.  This isn’t the most important but still, important.  I always like to name images.  I personally think that every little bit helps and Google is paying attention to everything.  Again, don’t go overboard.

6. Check for broken links in your site and to your site. Broken links form a wall that will stop Google bots to index the site and pages within your site. There’s a simple WordPress plugin called Broken Link Checker you can use.

7. Avoid redirects on your blog if at all possible.

8. Have a valid XML sitemap. My favorite sitemap plugin for WordPress is Google XML Sitemaps Generator.

9.  Use the keywords you’re trying to rank for in the post.  Make it natural though, it’s not the percentage that matters, it’s the content.

10.  Stop reading articles about Black Hat SEO.  Google hates it and will do everything to stop it.  If it’s working now, it’s only a matter of time before they kill it.

11.  Consider catchy titles with targeted keyword presented in it.  Catchy titles will attract readers’ attention and spark their interest. Check out Topical Brainstorm to generate post ideas.

12.  Avoid spelling and grammar mistakes.

13.  Make sure to give each page a different description.

14.  Maintain post frequency. Google loves sites with lots of high quality fresh content.

15.  Check out your competitors’ links. These links will be key to your ranking for all the terms they rank for and more. Here is a post I did about getting the same links as your competitors.

16.  Link anchor text should target keywords you’re trying to rank for.  If you’re trying to rank for “blue widget” then make sure that you put that on your site or in a couple of your articles. Just don’t go too overboard on this.

17.  Out-bound and inbound links are important aspects of SEO.  Every post should include outbound links. Don’t hoard links, link to useful things and people will link back to you.

18.  When leaving a comment on another site.  Try and always enter in your website URL.  This will drive traffic to your site. That’s the main reason I do it.  There really are no SEO reasons, but it’s still pretty good practice.

19.  Choose the right keyword to rank better. It’s always best to choose a keyword with low competition as to up your chances of gaining top rankings.

20.  Choose keywords with minimum of $1 CPC.  I have always found these keywords easier to rank for.

If you’re serious about SEO for your WordPress site, make sure you consider every tip in the checklist.

3 responses to “An Easy Guide to WordPress SEO

  1. John,

    Excellent tips! I love how you mentioned that the GKTool is not only for PPC but also SEO. It’s also important to dedicate a page to a specific keyword. This helps Google know exactly what a page is about.

  2. “Don’t hoard links, link to useful things and people will link back to you.” – That’s an important thing that many people overlook. Linking out helps in 3 main ways:
    1) It adds value, and gives context to, the content.
    2) People who you link to will probably link back to you one day.
    3) It looks natural to Google.

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