Editorial Standards

1. Who writes our content

Who writes our content The Serps team writes everything — product walkthroughs, comparison articles, local SEO research, AI Visibility findings. No outside contributors, no ghostwritten guest articles, no sponsored “thought leadership” posts. If you’re reading something on this site, a person at Serps wrote it, fact-checked it, and signed off on it.

2. What we publish

We write about three things:

1. How local SEO is changing. Local pack updates, GBP shifts, the slow death of pure-Google search and the rise of AI search assistants. We share what we’re seeing across the businesses on our platform.

2. AI Visibility. When buyers ask ChatGPT, Gemini, or Perplexity for a local service, who shows up? We track that across thousands of markets and publish the patterns.

3. How agencies use Serps. Workflows, reporting templates, client retention plays — written by us, sometimes alongside agencies who run the platform daily.

3. We DO NOT Accept:

• Promotional content.
• Content with affiliate links.
• Content that was previously published on other websites.  
• Abusive and/or inaccurate content.
• Content that is low-quality and doesn’t provide any useful and interesting insights.
• Content that requires a lot of editing and rewriting.

If a topic doesn’t fit the three categories above, we don’t write about it. The line is intentional.

4. Why we work this way

Two reasons. First, agencies and small businesses trust their software more when they know who’s behind the writing. Anonymous content farms have flooded local SEO blogs for the last five years. We’re trying to do the opposite. Second, Google’s quality guidelines treat link-trading sites as low-trust. The companies our platform serves — agencies running clients’ local SEO — can’t afford to be linked from sites that play those games. Neither can we.

If someone claims to represent Serps

If you’ve received an email from someone claiming to write for Serps, asking to place a guest post on Serps.com, or offering to publish your content here in exchange for a link — that person does not work for us. It’s not a legitimate request. Our team only reaches out from @serps.com or @glpmarketing.com email addresses. Anything else is impersonation. Forward suspicious outreach to info@serps.com and we’ll take it from there.

Questions

If you’ve spotted an error in something we published, want to flag a correction, or have a story idea you think we should cover, email editorial@serps.com. We read every message.