SEO And Proud: Why Now Is Not The Time To Abandon The Acronym
I attended my 5th SearchFest conference in my hometown of Portland, Oregon yesterday. The event was bigger than ever, and industry jargon was flying as fast as a Portlander barista slinging shots…
“CRO” “Retargeting” “Social Analytics” “PlaceRank” “EdgeRank” “DomainAuthority” “AuthorRank” “(not provided)”
To an outsider, the majority of those words are completely meaningless. To us, they are second nature. The one I didn’t list there is the term “SEO”.
Normal people are just starting to understand SEO
Start asking someone what “SEO” is nowadays and you might be surprised at the responses from “normal” internet users:
“Oh yeah, that’s like getting Google to give you more traffic”
“That’s what my nephew does!”
“I got burned by an SEO firm”
“SEO is a scam”
Not all the reactions you get are positive. But at least you get less of the, “Umm, yeah, SEO…OK”
Don’t Ditch the SEO term now
Hilarious photo by Alex Sczakiel.
There has been a big push the last 12 months to move away from using the term “SEO”.
And that’s a shame.
SEO is finally starting to be widely understood and now we are just going to abandon it?
SEO is more challenging than it ever has been. There is more to learn, more to do, and less short-cuts.
And that’s fantastic for good SEOs.
Good SEOs are more in demand than ever, heck even CNN is listing “SEO Specialist” as a best job for those over 50 (not sure about that, but still..CNN!).
SEO is in the news more than ever
Sure, many of the mainstream coverage isn’t positive. But that’s OK. You know the old adage, “all press is good press?” For quality SEO work, these types of articles are FANTASTIC for the industry.
At least people are getting what SEO is now
Now is not the time to back away from the SEO name. Not after we’ve worked so hard the last decade to have our mothers understand what we do.
SEO and Proud
SEOs should be proud to be SEOs. It’s a broad, challenging profession that requires constant testing and hard work. I’m proud to be working on a tool that brings value to the competitive SEO.
What about you…Are you proud to be an SEO?
Image by Zazzle