How to Stay Sane as an In-House SEO
Being an in house SEO allows you to be focused on one objective—the company or single industry you are working for. Unlike other SEO firms or freelance positions, you are able to focus attention on providing a strong presence online and gaining in-depth knowledge about your particular industry. Because of this, in-house SEOs have a major advantage compared to firms; however, it definitely involves a learning curve.
Tips and Tricks to Staying Sane as an In-House SEO
If you’re an in-house SEO and feel overwhelmed, you’re not alone. Below are some helpful approaches that will help you stay sane when being tasked as an in-house SEO:
Don’t let data overwhelm you!
Obviously data, including facts and figures, is an essential component of SEO work. It is necessary to use data to communicate ideas to colleagues and customers, however, addressing an audience through visual and captivating images and literature is also a key component in addressing your audience. Content marketing is about appealing to a general forum, and data should be used to support, not overwhelm your presentation.
New position, new connections
If you are new to the job as an in-house SEO, it is a really good idea to make friends and connections with the IT department, website designer, or anyone who is relevant to your new work-load. They will most likely be able to be a direct link of contact for many of your questions and are highly knowledgeable in the technological aspect of your company’s work.
Analytics and tracking
Using analytics and tracking is critical to see how your business is ranking in overall SEO content. Using data management, such as Google Analytics is a way to stay organized and take content management piece-by-piece. Truthfully, taking on the task of being an in-house SEO, even with all of the advantages can be a bit overwhelming. This is why using some form of data analysis software is necessary to conceptualize goals and progress for your business.
Below is a general screenshot from Google of a Google Analytics dashboard:
Using relevant images and videos
Using images relevant to your posts and business is another great way to break up content and give your post an aesthetically pleasing look. Using images, especially if they are added correctly can also help your SEO rankings. When uploading a photo to your blog be sure to:
- Save all images as [keyword-phrase.png]
- Add alt text as [keyword phrase].
- Add title tag as [keyword phrase].
If your business is not already using a stock photo site, it is a great way to add images (that you do not already own) to your posts. By purchasing the rights to the image you are getting high quality content and do not have to worry about copy-right issues.
Videos are another great way to maximize your posts. If your business uses any video footage or visual presentations, these may make for great additions to supplementary blog post.
Use sub-headings for easy-reading and aesthetic appeal
When readers find a blog post, sub headings make viewing the text a lot easier to see if the post is relevant to what they are looking for and worth their time. This also makes it easier as an SEO to use specific phrasing and outline the post you are trying to write. This provides organization to your writing and helps you stay on track.
Start with the basics–Keyword searches
Before you put time and effort into writing a post for your business, use Google AdWords to see the relevance of your topic and how to track a popular audience.You will need to log-in by using a Gmail account. Keyword analytics are essential to see how a search term is ranking, and therefor how likely it is that your article will get more views. Additionally, it is a good idea to put your keyword as close to the start of your title as possible, which helps with overall keyword ranking.
Are you an in-house SEO with a few tips on how you stay sane day in and day out? Let us know your story and your thoughts in the comment section below.