Getting Started with Google Tag Manager

google tag manager

I like Google Tag Manager.

Nay, I LOVE Google Tag Manager.

I’ll be honest, I had never heard of “tag management” before Google launched Tag Manager, but now that I’ve had a change to play around with GTM and implement it on SERPs I can’t believe I ever lived without it.

First off, what is a “tag” you ask?

A “tag” is any script or image code you install to track events.

how google tag manager works

Some examples of “tags”:

  • The Google Analytics Code Snippet
  • Adwords Conversion Pixel
  • That retargeting script from Adroll
  • The realtime analytics script code from GetClicky
  • The retargeting pixel for Perfect Audience facebook retargeting
  • Conversion tracking for affiliates to track conversions
  • Chartbeat, Hubspot, Mixpanel javascript snippets, etc

You get the idea. All those scripts start to add up, plus you install them on some pages, but not others, and before you know it you need a spreadsheet just to keep track of it all. Madness.

Google Tag Manager consolidates all those pieces of code into one area, and lets you update it on the fly (without uploading new files, or bugging your developers). You can also define rules to make sure the right codes fire on the right pages on your site.

using google tag manger for awesomeness

Once you’ve setup your scripts, you can test and deploy the container. You’ll need to put the container code on your site, and get that up on your server. But once your container is up, you can add new scripts, remove tags, or change the rules on how tags fire at any time!

The interface takes some getting use to, but once you spend a day or two playing around with Google Tag Manger, you won’t be able to go back.

Do you use Google Tag Manager yet? What do you think?