(not provided) Global Report
Data aggregated from over 5,000 sites
This data is collected and updated nightly from over 5K websites from around the world.
The latest (not provided) % for Google traffic in the US is 85.93%.
To calculate your % of (not provided) traffic, simply take the count of (not provided) visitors in a period over the count of organic traffic from Google.
Current % (USA)
Mo. Change (USA)
Year Change (US)
Current % (Global)
(not provided) links & resources
Danny Sullivan's history of "Dark Google" covers the year mark since Google went "dark" in Oct 2011. It's a great overview of why and how (not provided) came to be: Dark Google.
(not provided) shows in Google Analytics because no longer pass keyword referrer information from logged-in users. This means that publishers who use Google Analytics will no longer have access to the keywords that searchers used to reach their site, provided that searcher was logged into a Google account. Google originally announced this should impact 10% of all organic search queries.
SpyderTrap has a great timeline overview of the contributing events that have led to the rise of (not provided) in the past 2 years.
Below are some of the top articles surrounding this event.
- Official Google Announcement - From the Webmaster Central Blog
- Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search - By Danny Sullivan of Search Engine Land
- Google Hides Search Referral Data with New SSL Implementation - Rand Fishkin does a Whiteboard Friday about the issue and what webmasters can do.
How many keywords are affected?
- Quantifying the Impact of Google's Keyword Referral Data Shutdown - Results from SEOmoz survey data show that "not provided" keywords are much higher than what Google led webmasters to believe.
Reactions from around the globe
- Dear Google: This is War - Ian Lurie of Portent Interactive offers one of his famous rants
- Google Invests in Privacy for Profit - Rhea Drysdale of Outspoken Media offers her perspective.
- Google Whores Out Users with False Privacy Claims - Joost de Valk tells it like it is on the SEO Book blog.
- Google Puts a Price on Privacy - Danny Sullivan of Search Engine Land
- Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search - A roundup from Matt McGee of Search Engine Land
Tips for dealing with (not provided)
- #seochat notes on (not provided) - Great tips from Marty and others on dealing with (not provided)
Track your (not provided) %
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Data visualizations created by SERPs.com founder Scott Krager