SERPs Getting Started Guide

1. Add a new site to your account

There are two ways to add a new site into your SERPs account:

  • Import the site from a connected Google Analytics account (recommended)
  • Add the site manually

Video tutorial on adding new sites:


2. Connect multiple Google Analytics accounts

SERPs can handle multiple Google Analytics accounts, each account will need to authorize SERPs to fetch data from it.

Click the “connect a new account link” in the add website section:

connect new google analytics account


3. Add additional keywords to track

By default all keywords are initially set up to track at the nationwide level. No local city or zip code is set. Your country is auto-detected on signup. To change the default country for a website, see your settings page.

To add more keywords to track, paste in a list in the “Add Keywords” popup in the keywords section:

add keywords


4. Track keywords in multiple countries

To track a keyword in a new country, you must select an existing keyword and add that keyword to a new country. Then that country will be available to add for that project.

Video tutorial on tracking keywords in multiple countries:


5. Track keywords in a city or zip code

To track a keyword in a specific city or zip code, you must select an existing keyword and create a new location. Then that city or zip code will be available to add for that project.

Video tutorial on tracking keywords in a specific city or zip code:

6. Set up an experiment to test your SEO work

With the Tests tool, you can set up an experiment (‘new link’ or ‘title tag changed’) and see how rankings and organic traffic to a page and keyword perform after that point in time.

Video tutorial on setting up an SEO test:

Help page: Set up a correlation test



7. Invite your co-workers to collaborate with you

To create accounts for co-workers, visit your settings page and click “Add User”.

Video tutorial on adding new users:


8. Set up a restricted client account

Video tutorial on setting up client access:

9. Upload your own custom logo

If your plan supports white-labeling, you’ll see a logo upload section in your settings page. There you can upload two versions of your logo for different areas of the app (login page, pdf reports, main header, footer).

Watch how to upload your logo:

10. Set up a login on your own custom domain

With a full white-label account, you can set up a login to your branded SERPs app on your own domain. Just point a CNAME to ‘’ and then contact support to finish the setup.

white label custom domain settings

More details on setting up a custom domain can be found here: White-Label Settings Help Article

11. Use the SERPs API to power an internal SEO dashboard

API enabled accounts can quickly build an internal SEO dashboard powered by the fully REST SERPs API.

Check out the API Portal for docs, code samples, and to request a API key: SERPs API Portal

Watch founder Scott use the API console to request data from his SERPs account:

12. Download the SERPs iPhone/Android apps to check rankings anytime, anywhere

The SERPs mobile apps require an admin login (client logins will not work) to check your Google and Yahoo rankings anytime on the go.

Download the apps now!

serps ios app


13. Track mobile and tablet keyword rankings

SERPs can track keyword rankings from desktop, tablet, and mobile devices.

track mobile keyword rankings


Help page: How do I track keywords from mobile or tablet devices?

14. Add keywords from a CSV or Excel file

It’s easy to add large sets of keywords via a CSV or Excel file. Watch this short video to see how it works:

Help page: How to add keywords via CSV or Excel file?

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