Enhance Your Own SEO Reporting


The Account API is fully RESTful API. Starting with the base URL, each result includes links to all of the resources you have access to – meaning your application can follow the links provided to access the data as you need.

As a result, the response you get back may be more verbose than you are used to seeing in other RESTful HTTP-based APIs that don’t implement the full breadth of REST. This may be confusing initially, but once you realize how it is set up, it is easy to zero in on the data you need. If you’re impatient and want to just dive in, jump over to the Quickstart page in our docs, but the rest of this one-page guide should help orient you further.



Finding Your Data

At the top level, you currently have one resource available to you: your Organization. Within this resource are your Sites and Users. Sites contain Subpages, which contain Keywords, which contain Ranks. Again, each resultset includes URLs that will take you up and down the hierarchy. You can also, of course, access any given resource directly with the URL given.

One of the core principles of RESTful design is that the API should be self-documenting, which the SERPs API strives to be – each query you make gives you the information that you need, and also pointers to the other related data that is available. The API itself isn’t the only documentation, however. There is an overview of the API, and what resources are available to you, at There is also an API Console that lets you try explore the API and get an idea of what the results look like, right in the documentation. The documentation for each resource also includes links that will take you directly to the Console to explore that resource.

Current data available from the API includes:

  • Historical Keyword Rankings from Google & Yahoo for all keywords since you started tracking them
  • Lists of all sites the authorized user has access to
  • Lists of all page URLs currently tracked in your account and the keywords associated with those URLs

Getting Access

In order to use the API, you need two things: an API token, which you request from us, and your SERPs login, which you already have. You supply the API key with an X-API-Token header in your request, and pass your SERPs login via HTTP Basic Authentication.

With these two pieces of data, you are able to access the API and all of the data under your account, via whatever client you would like that is capable of talking HTTPS. Currently there are SERPs-specific client libraries available for Java/Android and Ruby, but any REST-compatible library should be able to handle it just fine. At this time, the API is read-only, but that may change in the future.


As always, if you run into any problems, or have any questions, we’d be glad to help. You can contact us through our online form, call us at (503) 683-3470, or put in a request at our help desk by emailing – in any case, we’ll help get you up and running.

Get Started Today

The SERPs API is currently available on Enterprise and above plans. Please email to request an API token.