Keywordini - Free Keyword Tool

The magically fast keyword research tool


Keywordini a magically fast & free keyword research and suggestion tool. Research keywords to target for SEO, Google PPC and more. The free version is limited to 2,000 results, but still includes Volume & CPC data like you would see in Google's Adwords Keyword Planner. SERPs.com subscribers have unlimited access to database results.

Keywordini keyword ideas:

1,062,337,599


SERPs free keyword tool vs popular free keyword tools

ToolVolume/CPCMax ResultsResults for keyword: "SEO"
SERPs Free Keyword ToolYes2,0002,000
UbersuggestNolimited378
KeywordTool.io FreeNolimited723

Unlimited results with a SERPs.com subscription

ToolVolume/CPCMax ResultsResults for keyword: "hotels"Rank Tracking?Pricing
With SERPs SubscriptionYesUnlimited1,583,171Yes$497/mo
KeywordTool.io ProYes~1,500~1,500No$48/mo
SEMRUSHYes~50,000313,785Yes$550/mo
WordtrackerYes5,000UnknownNo$69/mo
WordstreamYes50,00050,000No$2,388/yr

The Ultimate Guide to Keyword Research

Think of the last time you told someone about your business.

You probably used phrases you felt describe it best, for instance:

  • “We sell fiber towels”
  • “We make cool t-shirts”
  • “My company develops shipping system for online stores”
  • “I’m a copywriter”

But your potential customers might use different terms when looking for what you sell.

  • “Solid bath towels”
  • “Funny t-shirts”
  • “Inventory management software”
  • “Web content writer”

And they won’t find you unless you optimize your website for them too.

That’s one of the benefits of keyword research. It helps you find phrases your audience might be using when looking for your products or services.

And that’s why, to attract new, targeted visitors, you need to become proficient in finding relevant keywords.

This is exactly what this guide will teach you.

Keyword Research Guide

Who is this guide for?

Business owners. If you’re looking for a way to improve your site’s rankings, then this guide is for you. It will teach you how to find new and relevant keywords that will drive targeted traffic to your site.

New SEOs. If you’re only getting started with SEO, this guide is for you too. It will introduce you to all the intricacies of keyword research. You'll discover what tools to use and how to analyze a keyword’s commercial value.

Marketing managers. If you aim to improve a company's organic traffic and sales, this guide will help you too. It will show you how to find new and profitable keywords for your business.

Why Keywords?

It doesn’t matter if you’re promoting your own business or work on agency’s clients; you have just one goal - to reach new customers online.

And you need keywords for that.

Finding new and relevant keywords means:

  • More organic traffic. Your potential customers use keywords to find what you sell. By knowing what phrases they use, you can optimise your site to show in their search results.
  • Better market understanding. Customers use different keywords depending on:
    • Their buying intent.
    • Their knowledge of a product or a service.
    • Their level of interest.

Understanding what phrases they might use will help you determine:

  • What they think about what you sell,
  • Why they might want to buy and,
  • What problems you’re solving for them.
  • You can create a more customer focused website:
    • Deliver content that meets their expectations.
    • Use phrases your audience use.
    • Organise the site to make it easier to find related information.

In short, keywords are crucial not only to attract new traffic but also to understand and deliver to your potential customers’ expectations.

Why even do keyword research for SEO?

Various Types of Keywords

You probably noticed that you use different search phrases depending on what you’re looking for.

Some are short, containing one or two words. Others much longer and describe what you need in detail. Some include a product name while others pose a question and so on.

What they all have in common however is that they play a part in a customer’s journey.

Let’s look at what those different keyword types are and how customers use them.

Head, Body and Long Tail Keywords

The basic way to categorise keywords is by their length as head, body and long tail.

A head term typically contains a single word describing in very generic terms a product or service, i.e.: “SEO”, “apple”, “bicycle” or “swimming”.

These terms make it difficult to discern what the searcher is looking for (i.e. “book” might relate to any type of book, a Kindle book reader, bookstore and many other things). In spite of often receiving large traffic, they offer very little opportunity for conversion.

Body terms extend the head term with additional information, i.e. “SEO company” or “Bicycle parts”. They can still be quite generic though.

Long tail terms on the other hand are longer than 3 words and describe the searcher’s intent in detail, i.e. “SEO Company in London” or “best bookstore in Seattle”. Customers often use these when they are ready to buy.

This brings us to another way to categorize keywords - by the user’s buying intent

Commercial, Informational, Transactional and Navigational Keywords

Customers use different keywords depending on what stage of the buying cycle they are. Typically this process includes 5 steps:

  1. Need Recognition – a customer realizes that he or she might have a problem or a need.
  2. Information/Solution Search – once they realise what the problem is, they begin to gather information about possible solutions.
  3. Evaluation – At this stage customers compare different options available to them.
  4. Purchase Decision. This is when a person makes the decision to buy a particular item or service.
  5. Post-Purchase Evaluation (often also referred to as buyer’s remorse) – the last stage occurs after a customer has purchased an item. He or she begins to wonder if they made the right choice. That’s often the moment when they decide to return the item.

Based on this behaviour, we recognise 4 additional keywords types:

Informational

These keywords typically cover a very broad topic. Searchers use them to find information and answers to their most common questions. You can recognise them by including such words and phrases as “how to”, “where”, “how”.

Navigational

These keywords relate to searches aimed to find information about a particular brand or company. Customers use them to find business location or contact details, for instance. Often these keywords include just a brand or company’s name.

Commercial

Commercial keywords often help customers find and compare solutions before making a purchase. They might include words like “best”, “compare”, “order” and brand or product name (i.e. “best Nike men’s shoes”, “compare kindle covers”, “best tablet for Christmas gift”).

Transactional

Lastly, customers use transactional keywords to find products they want to buy. These keywords often include terms like “buy” or “for sale”, “for rent” etc. and often describe the need behind the product (“buy Kindle Fire cover”).

types of SEO keywords

Keywords and Buyer Intent

We also recognise 3 distinct intents a person has when searching online.

  1. Intent to learn.
  2. Intent to compare.
  3. Intent to buy.

And yes, you guessed it - users will use different keywords depending on their intent.

Here’s how it works.

Intent to learn

Searchers with this intent do not fully realise their problem. They know something’s wrong but they need more information to fully understand it.

For instance, a person might notice a decline in their laptop’s performance. But instead of rushing to buy a new one, she might first research the problem to understand its causes.

Intent to Compare

Users with this intent not only know what problem they need to solve but also, have already looked at some of the alternative solutions. They are at the evaluation stage of the buying cycle.

Continuing with our example above, knowing that her laptop is probably too old to be worth repairing the person decides it’s better to replace it. And thus begins a search for the best machine.

Intent to Buy

As the name suggests, people with the last intent are ready to buy. They have chosen the best solution and are looking where to buy it from.

Our laptop owner has selected the laptop she wants. But now she wants to find the best place to get it from.

buying intent keywords

How Intents Affect Keywords Research

To illustrate the relationship between intents and keywords, let’s see what keywords someone looking for a new laptop would use depending on their intent:

Intent to Learn Intent to Compare Intent to Order
Slow laptop compare laptop computers best price HP Chromebook 11
Asus laptop boot up problem Asus laptop reviews HP Chromebook 11 free delivery
Chromebook laptop repair cost best Chromebook laptop buy HP Chromebook 11 online

As you can see, keywords used at the initial search relate to a specific problem the person has. She them moves on to comparing or reading laptop reviews to finally start searching where to buy a specific machine.

Why is all this information important?

Knowledge and understanding of online buyers behaviour will help you:

  • Pick better keywords. If conducted well, a typical keyword research can yield hundreds if not more results. But that doesn’t mean that all those keywords are worth your efforts. Understanding how people search and buy will help you assess which keywords to use and which to ignore.
  • Create better content. This knowledge will also help you structure your site around various buyer intents and deliver the right content at a right stage of a searcher’s buying cycle.

Finding New Keyword Suggestions

Armed with all this knowledge, it’s time to learn how to find new keywords suggestions.

In this tutorial we’re going to cover 3 ways to go about that:

  1. By using Google’s own Keyword Planner Tool.
  2. Researching your competitors’ keywords.
  3. Using keyword suggestions tools such as SERPs Keyword Ideas Tool and others.
finding keyword ideas for SEO

Keyword Research with Google Keyword Planner Tool

Keyword Planner is by far the most popular keyword research tool and to no surprise.

It includes almost all information you would need to find and assess the best keywords for your business. From suggestions, trends and popularity data to filters Keyword Planner is a truly keyword research workhorse.

Let’s see now how to use it to find new keywords for your business.

Note: Keyword Planner is part of Google Adwords suite. Before you start using it, you’ll need to sign up for Adwords account here. Just follow few simple steps and you will be ready to search for new keywords.

Once you log in, Keyword Planner is located under Tools tab in the main navigation:

Keyword Research

Using Google Keyword Planner Tool

The Keyword Planner allows you to perform a number of various tasks:

  1. Search for new keywords. This is its heart and soul – it suggests new keywords to optimise your site for.
  2. Check search volume for different keywords. If you have a list of keywords already, you can use this option to check average monthly traffic they receive.
  3. Get new keywords ideas by multiplying keyword lists. This is an experimental feature allowing you to mash few lists of keywords to come up with different variations. You can then check their monthly search volumes to assess if there are any keywords worth investing into.

Here’s how to use each of these options.

Finding new keywords

This option resides under “search for new keywords and ad group ideas” section of Keyword Planners main panel:

New Keywords Ideas

Once you expand it, you’ll see a number of different settings you need to specify before the tool can suggest new keywords:

Enter one or more of the following

This is where you can specify your head keyword – a topic you want to find more keywords for. You can do it in 3 ways:

Specify your product or service. Type in a term that best describes it or relevant keywords.

When specifying your head term remember that suggestions you’ll receive will be closely related to whatever you specified. To avoid receiving any generic suggestions (like “books” or “restaurant” for instance) use 2-3 phrases or terms at least. This will give the tool more information about what you’re looking for.

Use any page on your site as a reference. Paste a specific page URL into “Your Landing Page” field and Keyword Planner will use it as a reference to find relevant keywords.

You can also use this option to research keywords your competitors use. Keyword Planner will analyse their page URL and output keywords they optimise for.

Product category. You can also find new keywords by your industry, category or niche. This is by far the least effective option of the three. it can however at times find some good phrases and thus, it’s worth playing with.

Targeting

This section contains additional options helping you to further define what results you’re looking for:

Country – this option allows to specify country or region you want to receive results from.

Language – you can also tell Keyword Planner what language you want those results to be in.

Search Engine – you can specify if you want to search the Google database alone or include data from its search partners as well.

Negative Keywords – Last but not least, you can specify keywords you do not want to include in results. These could be keywords you already rank for, or those you know to be irrelevant to your industry or product but might still show in the results.

Advanced - Customize Your Search

Keyword Planner also includes a set of advanced settings. You don’t have to set them up right now. Later on however, when you’re more familiar with keyword research process, they may help you increase quality of your results.

Checking search volume

You might already have a list of keywords ready. There might be terms you know people use. Or ones you’ve noticed on your competitor’s website.

But you don’t know how popular these keywords might be.

That’s what the second Keyword Planner’s tool, “Get search volume for a list of keywords or group them into ad groups” will help you assess.

Keyword search volume

To use it, simply paste or upload your list of keywords. Then specify the same targeting options we discussed above and click “Get search volume”.

Keyword Planner will retrieve search volume for every keyword on your list.

Get new keywords ideas by multiplying keyword lists

The last tool in the set allows you to mash up few keywords lists to come up with new suggestions. As mentioned already, this is more of an experiment and personally I haven’t had much success with it so far. That’s not to say though that it can’t generate some interesting keyword ideas.

Keyword ideas

To use it, enter keywords into each box, specify targeting options and hit “Get search volume”.

Analysing Results

If you’ve used one of the options described above, you should see a list of keyword suggestions. Well done.

It’s now time to see what all those numbers on screen mean.

Results Page

Keyword Planners results page looks like this:

results

Notice that the screen is divided into two sections:

  • Left side column contains a sidebar with various settings – similar to those you used when setting up your search:
    • Targeting
    • Date range
    • Keyword filters etc.
    • The main column contains the search results:

results2

There are few other things you need to know before we begin analysing those results:

  1. Results are split into two categories: Ad group ideas and Keyword Ideas. Because Keyword Planner is primarily an Adwords tool, it contains a lot of data relating to these campaigns. These are included in the “Ad group ideas” tab. For keyword results you need to select the “Keyword Ideas” tab. results3
  2. Main results window is split into two sections as well. On top Keyword Planner displays search terms you specified when setting up the tool. The list below includes new keywords suggestions. results4

What Data You Should Look At

Apart from a list of relevant keywords, Keyword Planner can give you an insight into popularity of each keyword:

  1. The number of average monthly searches reveals how many people search for a particular keyword each month.
  2. Competition column indicates how many companies compete for a particular keyword in Adwords. Even though this metric doesn’t relate to organic results, It’s still a good indication of how competitive a keyword might be. results6
  3. Keyword Planner can also reveal a keyword’s search trend.

All this data combines will allow you to find the best keywords to promote your business. We will discuss how to do it later in this tutorial.

Researching Competitor’s Keywords

Another way to find new and relevant keywords is by availing of wisdom of people who might have been promoting their sites longer than you – your competitors.

And you can research their keywords in 2 simple ways:

  1. With a Google Keyword Planner Tool or,
  2. By analysing their website’s code.

Competitor Research with Keyword Planner Tool

You already know how Keyword Planner works. You’re familiar with its interface and in fact, with the very option you need to use:

Your Landing Page:

New Keywords Ideas

Type in your competitor’s web address in the Your Landing Page field.

Then, specify targeting options and click “Get Ideas”.

Keyword Planner will output whatever keywords your competitor has optimised their page for along with information you’ll need to assess them:

  • Average search volume.
  • Competition.
  • Trends.

Analysing Your Competitors Code

This is a more advanced way to find out your competitor’s keywords. If you’re not familiar with HTML code, you might want to skip this option.

Otherwise, visit your competitor’s website, right click and click “view page source” (or similar option, depending on your browser). You should see a window displaying their website’s code.

Find the <head> element and in it, various meta-data:

  • Meta-title
  • Meta-description
  • Meta property og:title
  • Meta property og:description

If your competitor’s site is well optimised, each of them will contain top keywords for that page.

Using Keyword suggestions tools

There are also few other tools that can help you generate new keyword suggestions. Granted, most of these tools I’m going to show you will reveal nothing more but the keyword itself.

They are great however for creating keyword lists you can further research with the “Get search volume for a list of keywords” feature of the Google’s Keyword Planner.

SERPs’ Keywordini Keyword Ideas Tool

This tool works on a simple premise - it searches for relevant keywords using a giant database of over 1 billion keyword ideas.

Unlike other tools I’m going to show you, it actually displays the average traffic volume as well as average cost per click information, helping you to immediately assess the popularity of a keyword.

SERPs’ Keyword Ideas Tool

(screenshot from SERPs’ Keyword Ideas Tool results page)

Ubersuggest

Ubersuggest works in a similar way to SERPs tool. It takes your base term, adds a letter or a digit in front of it and extracts suggestions for it.

Unlike the SERPs’ tool, Ubersuggests outputs only keywords and provides no additional information about them.

ubersuggest

Keywordtool.io

This is a very similar tool to Ubersuggest. It works in the same way and also, displays no other information bar a list of keywords.

keywordtool.io

Analysing Keyword’s Commercial Value

Creating a long list of potential keywords you could try to rank for is one thing.

But figuring out which of those offer the best conversion opportunity is something different.

Not every keyword on your list has a potential to bring converting traffic.

Some keywords are just not popular enough. Others relate to searches for information rather than product.

That’s why your next step in keyword research is to analyse what keywords to focus on and which ones you should leave for later. Or never.

Not all keywords can convert

Remember when we talked about keywords types, we categorised them not only by length but also their relation to a buying process. There were 4 keyword types in that group:

  1. Navigational,
  2. Informational,
  3. Commercial and
  4. Transactional.

Each of these types is important as it can bring visitors at various stages of the buying cycle to your site. Some might not buy straight away. Providing them with content answering their questions however is a sure-fire way to making a lasting first impression.

Yet if your goal is to convert traffic into sales or leads, you should focus only on commercial and transactional types.

These keywords are easy to discern by such words as:

  • For commercial: best, compare, where etc.
  • For transactional: buy, order, hire, get etc.

However, because searchers often use keyword interchangeably, there are few other factors you should use to assess a keywords commercial value.

Keyword Search Volume

This metric indicates the average number of users searching for this keyword monthly. It also suggests how popular a particular keyword is.

You shouldn’t however focus only on keywords receiving high traffic. And that’s for a number of reasons:

  • These are often informational keywords offering very little chance for conversion.
  • There will also naturally be a greater competition for them.
  • And less popular long tail keywords often convert much better.

Average Cost Per Click

There’s a rule saying that if someone is willing to advertise something, there must be a business potential in it. And so, if companies are willing to pay for a click on a particular keywords, it may suggest that it offers a good chance for a conversion.

Competition

Similarly to the average cost per click, the density of competitors willing to bid for a particular keyword may be an indicator of commercial value of a keyword.

But it’s easy to get fooled by this metric.

Google Keyword Planner displays only 3 levels of density, high, medium and low. But keywords with high density aren’t always the best ones to use. There might be other keywords, perhaps with lower traffic but less competition also. And that means it will be much easier to rank for them.

Overall however, if a keyword has a low search volume, low cost per click bid and low competition, it may be a sign that there isn’t much of a commercial value behind it.

Use Common Sense Too

It’s also good to forget about the numbers and use common sense. For instance, when assess a commercial opportunity of a keyword, check:

  1. How many ads are displayed for a keyword? Some search results will feature more ads than others. Even though it’s relative between users, prominence of ads is still a good indicator of whether to invest time and money for a particular keyword.
  2. What’s the presence of big brands in organic search results? Google favours big brands, fact. And if the majority of URLs on first page are from big brands, the keyword might prove too competitive. Presence of other sites however might indicate a good opportunity.
  3. Are there any local results displayed for a keyword? Local results are often a way to achieve higher rankings even for highly competitive phrases. Therefore, check if Google displays any for a keyword you’re researching.

Long Tail Keywords

Earlier on we discussed 3 types of keywords: head, body and long terms. I indicated how important the last type is for increasing conversions on your site.

It’s time we discuss this in depth now.

Long tail keywords, even though have a low search volume, offer enormous conversion opportunity.

Yet I’m sure you’d prefer to rank high for keywords receiving a couple of thousands searches a month. The problem with those keywords though is that they are often too generic and have no commercial value.

After all, someone searching for “shoes” might not necessarily be looking to buy a new pair.

Looking back at our keywords and buyer intent table above, notice that keywords that suggest someone’s looking for a product are generally long:

Intent to Learn Intent to Compare Intent to Order
Slow laptop compare laptop computers best price HP Chromebook 11
Asus laptop boot up problem Asus laptop reviews HP Chromebook 11 free delivery
Chromebook laptop repair cost best Chromebook laptop buy HP Chromebook 11 online

They are known as long tail keywords.

This graphic from Lunametrics explains them perfectly:

Short-tail-vs-long-tail-keywords

The start of the graph (its left side) contains head terms.

These keywords are very popular but are very generic. As they become more specific (right side), their popularity drops. Until, at the end, keywords become very specific with only few people searching for them.

But these people are ready to buy.

There are some advantages of focusing on long tail keywords:

  • There is typically less competition for them.
  • They offer a good chance for conversion.
  • They are easier to rank for.

Finding Long Tail Keywords

Looking for long tail keywords is no different as looking for any other keyword suggestions, with the exception that you seek much longer phrases.

You assess their popularity using the same metrics as we discussed too.

Apart from Keyword Planner Tool, there are few premium tools you could use to find long tail keywords:

(Please note that we are not associated with any of those tools.)

All aim to specifically deliver long tail keywords and as in the case of some, offer various metrics that can help you assess a keyword’s value.

And, that’s it. That’s everything you need to know about finding new keywords for your business.

The rest is just practice. So free up some time, fire up Keyword Planner and start researching keywords to help you attract new and targeted audience.

Good luck!

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